Rob’s upbringing taught him the value of hard work, grit, determination, and what small businesses mean to a family and a community. Rob's great-grandfather moved to Riverton, Wyoming, in 1906 to serve as the surveyor for the town, canal, and road projects throughout Wyoming. His grandfather George was born in that same town in 1910 and drove trucks for his entire adult life. Rob’s father Bob was born in Riverton in 1947. â€‹When Rob was born, his family lived in a camper while his dad moved around the state on a road construction crew. When Rob was two, his dad quit in order to seek more stable opportunities for his young family. They moved into the trailer court with a single-wide.